I was placed with the task of writing a feature article on a regional communication entrepreneur for an assignment and could not for the life of me think of anyone to write about immediately. Eventually with much thought I came up with four persons from my own country of St. Vincent and the Grenadines; three of whom are in the print media and the other television and radio. Why are there not persons involved in PR, Social Marketing and even online communication. These are markets that communication practitioners need to tap into to grow the industry.
We have students going off to university to study media and communications and majoring in Public Relations and Social Media and yet there are no ready jobs for them in their studied field upon completion of their degrees. Yes, these students can start their own businesses but why have they not already been started by the many other graduates that came before them?
We need to give this serious thought for the future of the industry.
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